International Women’s Day 2016: #PledgeforParity

International Women’s Day 2016: #PledgeforParity

Photo by Ben McNamara

Photo by Ben McNamara

Wait. Gender parity still isn’t a thing?

Nope. Which is why this year, the theme for International Women’s Day, happening on March 8, is #PledgeforParity. Why? Well, because the World Economic Forum has predicted that the global gender pay gap won’t close until 2133 — that’s right, it’ll be another 117 years before the average woman makes an equal wage to the average man. And it goes beyond wages — around the globe, women are still struggling to have equal opportunities for education, and to hold equal influence in political decisions and cultural traditions.

We are getting there. The United Nations reports that about two-thirds of countries in developing regions have achieved gender parity in primary education, and there are now 46 countries where women hold more than 30 percent of seats in national government. It’s progress, but slow progress.

In honour of our own #PledgeforParity at Urban Adventures, for the week of March 8th, we’ve changed our tour prices to reflect the rate of that ugly gender pay gap. In countries such as Australia, the U.K, the U.S., and Canada — countries where many of our travellers live — women make roughly 74 cents for every dollar that a man makes. And so, this week our tours are marked down 26% when you use the code GIRLPOWER, to reflect that damn gaping hole in wage equality.

We’ve also released our first-ever multimedia digital magazine, Women of the World, in honour of International Women’s Day, with stories from women around the world who want to be heard. It’s a project that means a lot to us, and in putting it together, it opened our eyes even wider to the struggles women and girls are facing. We hope you find it as inspiring as we do.


Terms and Conditions:

  • Discount will apply 26% off all Urban Adventures tours, including those featured below.
  • Code “GIRLPOWER” must be entered at checkout to apply 26% discount.
  • Bookings must be made between March 5 and March 15, 2016.
  • Discount is only valid for departures between March 5, 2016 and March 8, 2017, and no extension will be offered.
  • Discount can only be applied to new bookings and will not be applied to existing bookings.
  • Discount can only be applied to bookings made directly at
  • Discount cannot be used in conjunction with any other discount and does not apply to gift certificate purchases.
  • Discount cannot be used on Private Tours.

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